Income Growth & Job Creation
Regional Winner






Hogaru provides solution to a glaring problem in Latin America: the lack of access to job stability and financial security that women in the cleaning industry face. There are 30 million cleaning workers in Latin America. 90% of them work informally, without a contract or social protection, while being paid wages far below the minimum standard. On the other hand, there are 6 million small and medium sized businesses (SMBs) in Latin America with a need for a reliable and secure cleaning service. At Hogaru we provide SMBs with a safe, high quality cleaning service, while improving working conditions for cleaning professionals. We offer our workers long-term employment, and access to financial services that help bring them the stability they never enjoyed by working independently. Through the use of technology we are able to support them by training them on the job and connecting them to over 7,000 customers.