Samer is an engineer, serial entrepreneur, and former consultant with expertise in product development, analytics, and process excellence. Prior to starting Wala, Samer co-founded Unbranded Designs, the largest online
community of furniture designers. He led the creation of a platform that democratized design through a community-oriented system that targets low-tech consumers. The company’s innovative community-based approach
was contracted by furniture industry behemoths like Herman Miller and OFS Brands. His prior experience included consulting to large corporations across a flurry of functions including strategy, product development, process improvement, and incentive compensation. Samer earned a BSE and MSE in Industrial and Operations
Engineering from the University of Michigan. He founded Wala because of the belief that a simple, great product
could solve one of the world’s largest problems.
Why are you optimistic about the future of work?
I believe technology will enable entire populations to begin participating in the global economy, earning healthy wages, and improving their local economies without central gatekeepers.