Roberta Silveira

Partner, Pimenta Pesquisa

Latin America

20+ years of experience in marketing and consumer insights, in such industries as Automotive, Telecom, Cosmetics, Beverages, Social Media and Pharmaceutical. Solid experience in qualitative and quantitative research, in planning and execution and analysis of both methodologies applied to brand image and positioning, product, service, concept and communication testing, customer segmentation, retail experience, customer satisfaction, product clinics and price acceptance. Post-Graduation in Finance from FIA/USP (University of São Paulo), Certified by ACNielsen Burke Institute in Market Research, Graduate Studies in International Marketing at the Ecole de Management de Lyon, France, Master’s Degree in Business Administration from the Federal University of Rio de Janeiro and Bachelor in Communications (Advertising) from the Federal University of Rio de Janeiro.

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