Jiyoon An

Assistant Professor of Marketing, Nichols College






Jiyoon An (Ph.D., University of Rhode Island) brings an unusual background to innovation marketing – educated in Europe (EDHEC Business School, France), Asia (Seoul National University, South Korea), and USA (Texas Tech University). She is an active marketing scholar who engages with innovation marketing communities. She has led marketing strategy projects for local innovators (partnered with Small Business Development Center) and served as a judge for EforAll (Entrepreneurship for All)’s pitch contest. Joining 2019 Inclusive Innovation Challenge as a judge would help advance her research interests, innovation marketing, global marketing, and women entrepreneurship.

Why are you optimistic about the future of work?

quote The future of work is bright because global marketing and data analytics will empower innovators more innovative.

The MIT Inclusive Innovation Challenge to become Economic Prosperity Challenge in 2020