Industrial Engineer (UFRJ), with specialization in Marketing (Coppead / RJ) and Innovation (HiveLab). An observer of human behavior and its decision-making bias. Author of O Efeito Iguana – a research-based book that demonstrates the large role culture context plays on people’s willingness to innovate, by understanding how our mental model works. The research lies at the intersection of behavioral economics studies and innovative practices in organizations.The book decode the mindset that blocks and encourages innovation to happen in companies. She is co-founder of Wake Insights, CGO of SCOPEN, teacher and an international keynote speaker.
Why are you optimistic about the future of work?
I an optimistic person, I usually see opportunities while dealing with services either in our day-by-day lives, as professional challenges.