Daniel Capeloza

Head of Digital Strategy, make IT happen


Latin America




Before starting make IT happen, have had more than 20 years of Corporate Experience mainly working for big Corporations like Ambev, Reckitt Benckiser and Carglass, cumulating know how in Marketing, Branding, Trade, Sales and Operations.

As a member of the board of Directors at Carglass Brazil, was in charge of leading the process for Digital Transformation for 4 years, where he got the opportunity to develop the digital strategy and implement several Innovations across the organization, working closely with the IT department, having also being part of the Global Digital team located in the UK, where acquired a better view of the “think Digital” culture.

The experience reflects a realistic sense of execution and a performance driven Professional, mainly obtained during his 9 years at Ambev, afterwards enhanced by a qualification and expertise on methodologies for innovations and development, thanks to his stay at Reckitt Benckiser´s headquarters in UK for almost 2 years.
Holds a Degree in Marketing (ESPM-São Paulo) and a Master in Consumer Behaviour (UCK-London), plus some other extended executive Education programs.

As a Mentor, is a member of the Government program of Acceleration “Inovativa”.
In 2017 has voluntarily organized the event Citizen Blind Experience, aiming to raise awareness for social inclusion.

Why are you optimistic about the future of work?

quote Human capabilities are enormous and should be explored more and more in order to transform the way we live as a society.

The MIT Inclusive Innovation Challenge to become Economic Prosperity Challenge in 2020