Andrea Bury

CEO, Abury Collection GmbH






Andrea Bury studied economics and cultural management. She is
marketing expert and social entrepreneur. In 1999 she was appointed as implementation manager of the
„Laureus World Sports Awards“ („Oscar of sports) first in London,
then in Monaco. After the successful implementation she moved to Munich and
founded the pr and event agency „Calliope – inspiring brand
communication“ in 2001 with clients like Deutsche Bank AG, Campari, O2 Germany, DEDON,Volkswagen and others. In 2007 she and her then husband moved partly to Marrakech and
opened a city palace they had previously restored with artisans, the AnaYela,
a “Place of Inspiration“, that she is still running today. The hotel has won four
World Hotel Awards. Living in Marrakesh inspired her to start ABURY – a social
fashion business that brings together international designers and traditional
crafts people. The designers live and work with artisans and create a collection. Parts of the profits are given
back through the ABURY Foundation and are invested in education projects
in the communities. In 2011 she started TEDx Marrakesh who is held every year
since then.
In 2013 she was awarded with the Victress Award for Social Entrepreneurship and since 2015 she is part of the BMW Foundation Global Leaders network. In 2018 she was European Finalist at the MIT IIC.

The MIT Inclusive Innovation Challenge to become Economic Prosperity Challenge in 2020